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This study aims to construct a double layer heat insulation coating based on hollow glass microspheres (HGMs) and to investigate the effect of particle size on barrier property and heat insulation performance.

The waterborne double layer coating was composed of an anticorrosive epoxy ester primer and an HGM-containing silicone acrylic topcoat. With varied HGM sizes (20 μm, 40 μm, 60 μm and a 1:3 w/w mixture of 20 and 60 μm particles), the coating was immersed in 3.5 wt% NaCl solution for 28 days and was then subjected to a salt spray test for 450 h. The barrier properties of the coating were evaluated through electrochemical impedance spectroscopy. Heat insulation performance was examined using a self-made device.

The addition of HGMs decreased the barrier properties of the coating by creating particle/resin interfaces for water penetration. In the HGMs-containing coatings, the use of larger HGMs showed relatively good barrier properties because of the lower particle density. The coating with smaller particles yielded a higher heat insulating capacity as indicated by lower equilibrium temperatures.

Future work will be focused on improving the barrier properties of the coating. Field exposure tests should also be performed to assess the long-term performance of the coating.

The mechanical properties of the coatings in this study also implied that HGMs can be used to develop scratch-resistant and impact-resistant coatings. Other potential applications for further studies include the uses of HGMs for coatings with improved fire retardancy and electromagnetic interference shielding.

A double layer coating was developed to provide balanced performance on both anticorrosion and heat insulation. The effects of HGM size were particularly highlighted.

The purpose of this paper is to assess the serious corrosion problems of the water injection system on the offshore oil field and to study the type, and effect factors and mechanisms of corrosion on the offshore oil field in order to develop an effective corrosion inhibitor for the sea water injection system.

The corrosion of metal in a water injection system was studied by weight‐loss and electrochemical methods.The effect factors and mechanisms of corrosion on the offshore oil field were proposed from the trend of corrosion.

FeCO₃ is the main corrosion product in the water injection system of the Chengdao Offshore Oil Field. The corrosion rate of coupons in sea water injection systems reaches a maximum peak at a temperature of 50‐60°C. The corrosion rate of coupons exposed in all three water samples increased with an increase in the dissolved oxygen concentration. When the mixed ratio of sea water and produced water and well water is 1:3:1 or 1:2:2, the corrosion rate of carbon steel is lower than is the case in pure water. The electrochemical mechanism of corrosion indicates that corrosion in the well water, produced water, and sea water samples were all controlled by the oxygen absorption process, which controlled the cathodic reaction. The corrosion rate of coupons followed the ranking order: well water; produced water; sea water.

This paper provides the main corrosion product in the water injection system of the Chengdao Offshore Oil Field, and provides new information on the effect factors and mechanisms of corrosion on the offshore oil field.

Motivated by the heated discussion with regard to the Chinese milk powder incident, this paper aims to explore the determinants of Chinese managers’ moral judgment. Are Chinese professional managers’ moral judgments on an ethical dilemma influenced by their commitment to the norms and values recognized by a prestigious professional association outside of China? Do Chinese managers’ moral development and level of relativism impact their ethical decisions?

A structured survey was conducted, generating 544 valid responses from Chinese managers.

The results showed that moral maturity and relativism, independently and together, were significantly related to Chinese managers’ moral judgment on a hypothetical business dilemma, though no significant effect was found for their commitment to ethics codes.

The findings confirm the important role of moral development and relativism in Chinese mangers’ moral judgment and suggest the need for further research on the impact of professional ethics codes.

Entrepreneurship-related research in management and organizational journals has experienced rapid growth, particularly in the last several years. The purpose of this study is to identify the researchers and universities that have had the greatest influence on entrepreneurship research since the turn of the century. Using a systematic and comprehensive study identification protocol, the authors delve into the individual and institutional actors contributing to scholarship in entrepreneurial studies for the period from 2000 to 2015. Examination of top-tier management and organizational journals revealed that a total of 371 entrepreneurship-related articles were published during this period by 618 authors from 303 different institutions. Rankings for the most prolific individuals as well as institutions, adjusted and unadjusted for journal quality, are presented. The article concludes with a discussion of the limitations and implications of the research undertaken here.

This study focuses on home country institutions as sources of variation in the level of foreign investment into India. Our findings support the idea that institutional voids found in India are less of a deterrent to investments from home countries with high levels of institutional development than from home countries with similar institutional voids. Overall, foreign investments in India are found to be significantly related to the strength of institutions within home countries. The levels of both approved and realized foreign direct investment (FDI) are strongly influenced by economic factors and home country regulative institutions, and weakly influenced by home country cognitive institutions. When considered separately, the cognitive institutions and regulative institutions within a given home country each significantly influence the level of approved/realized FDI into India. However, when considered jointly, only the strength of regulative institutions is predictive of FDI inflows.

Middle managers’ intrapreneurial actions can be a powerful source of organizational adaptation and strategic renewal. Better understanding what drives such intrapreneurial actions is important, yet requires data, which allows testing directional claims. For example, whereas autonomy and supportive leadership might be antecedents to such intrapreneurial behavior, it equally seems possible that firms delegate more autonomy to individuals behaving entrepreneurially (rather than being “lazy”) or that senior managers are more inclined to show support for individuals engaging in entrepreneurial action. Lagged or longitudinal survey evidence to test whether autonomy and leadership support are antecedents of intrapreneurship or consequences, is – like for many other questions in research on strategic responsiveness – hard and expensive to collect. Vignette experiments (also called factorial surveys or conjoint studies) may be a way out – especially when combined with cross-sectional evidence. The present chapter illustrates this approach by studying the relations among autonomy, supportive leadership, and intrapreneurship by means of a vignette experiment and a cross-sectional field survey. The findings suggest that autonomy and supportive leadership are indeed antecedents to intrapreneurial behavior and illustrate the value of vignette experiments for research on strategic responsiveness.

The purpose of this paper is to investigate how the diffusion of food safety information through social media affects customers’ purchase intentions in China. This leads to the identification of the critical factors that impact the purchase intention of individual consumer through the diffusion of food safety information using social media in China.

A research model is proposed based on a comprehensive review of the related studies. Such a model is then tested and validated using structural equation modeling based on the survey of 199 individuals who have experience in purchasing food products online while having social media accounts.

The study reveals that friend recommendation and perceived risk directly affect consumers’ purchase intentions and opinion leader recommendation, quality of information, credibility of information and demand for information indirectly affect consumers’ purchase intentions through the diffusion of food safety information using social media in China.

This study is the first of this kind in China for exploring the critical factors that affect consumers’ purchase intentions through the diffusion of food safety information using social media. The findings of the study are significant for the government and food enterprises to make a full use of the advantages of social media to improve the communication of food safety information in ensuring the safety of the food supply in China.

For an entrant platform in the on-demand service market, choosing an appropriate employment model is critical. This study explores how the entrant optimally chooses the employment model to achieve better performance and investigates the optimal pricing strategies and wage schemes for both incumbent and entrant platforms.

Based on the Hotelling model, the authors develop a game-theoretic framework to study the incumbent's and entrant's optimal service prices and wage schemes. Moreover, the authors determine the entrant's optimal employment model by comparing the entrant's optimal profits under different market configurations and analytically analyze the impacts of some critical factors on the platforms' decision-making.

This study reveals that the impacts of the unit misfit cost of suppliers or consumers on the pricing strategies and wage schemes vary with different operational efficiencies of platforms. Only when both the service efficiency of contractors and the basic employee benefits are low, entrants should adopt the employee model. Moreover, a lower unit misfit cost of suppliers or consumers makes entrants more likely to choose the contractor model. However, the service efficiency of contractors has nonmonotonic effects on the entrant's decision.

This study focuses on an entrant's decision on the optimal employment model in an on-demand service market, considering the competition between entrants and incumbents on both the supplier and consumer sides, which has not been investigated in the prior literature.

The shape of a product plays a crucial role in shaping consumer behavior. Despite the voluminous research on factors influencing consumers’ shape preferences, there remains a limited understanding of how the busy mindset, a mentality increasingly emphasized by marketing campaigns, works. This study aims to fill this gap by exploring the relationship between a busy mindset and the preference for angular-shaped versus circular-shaped products and brand logos.

This research consists of seven experimental studies using various shape stimuli, distinct manipulations of busy mindset, different assessments of shape preference and samples drawn from multiple countries.

The findings reveal that a busy mindset leads to a preference for angular shapes over circular ones by amplifying the need for uniqueness. In addition, these effects are attenuated when products are scarce.

This research represents one of the pioneering efforts to study the role of a busy mindset on consumers’ aesthetic preferences. Beyond yielding insights for practitioners into visual marketing, this research contributes to the theories on the busy mindset and shape preference.

Synthesizing the unique Confucian cultural values and the common characteristics of emerging markets, the purpose of this paper is to examine how face drives consumers’ attitudes toward global consumer culture positioning (GCCP) as well as the moderating roles of social aggrandizement and susceptibility to normative influence (SNI).

The authors adopt the total effect moderation model to test the hypotheses using data collected from China.

The results show that face positively affects consumers’ attitudes toward GCCP through enhancing their pursuit for global myth. In addition, social aggrandizement positively moderates the influence of face on pursuit for global myth. SNI positively moderates the influence of pursuit for global myth on attitudes toward GCCP.

The findings of this study highlight the need to utilize local powers to promote brands globally and provide guidelines for “Think Globally, Act Locally” in Confucian societies.

This study represents an important step in the global branding literature regarding the advancement of culturally driven attitudes toward GCCP by taking root in the Confucian culture.